This just seems kind of insane to me in that it really burns up a lot of consumer goodwill towards Apple, especially from creator types, who are way more influential than regular customers. And it also seems to invite regulatory scrutiny which could end up killing their golden goose if they are forced to open up their platform and strict limits are placed on what they can charge for facilitating transactions on the platform. That kind of regulatory crackdown is really not unprecedented-- just look what the US did the phone company back in the day, or to banks and credit card companies in terms of interchange fees. This is just extremely silly behavior to engage in from a dominant company.