People do care about security. They will strengthen their roofs as hurricanes blow up worse. They buy big and tough cars to better survive auto-accidents. They will accompany their kids home from school and install burglar alarms. Plenty of Americans are even happy carrying a firearm around just in case...

What people do not give a shit about is digital security. Because nothing about computers or the Internet "is real". And it's getting less real by the day. That's the fascinating psychological talking point.