> because it "is simple, affordable, and effective."
Hahaha. Maybe if you compare it to getting a master's in marketing...
I'm a user of parts of their ad tech, and I've tried to be a user of more of their ad tech.
It may be affordable. I don't know, because there's not much left to compare it with.
It's probably somewhat effective for loads of people, since it's everywhere.
But it's decidedly NOT "simple". It's a monstrosity. If you come from no ad skills you will have to spend days digging through overly verbose documentation just to figure out which boxes to check. And probably a few hundred to a few thousand to "experiment" and find what's working.
This is absolutely NOT a "spend hundred bucks, get a few interested visitors" solution.
Even at the other end it's getting more complicated. It used to be: here's some HTML, slap it where you want the ad. Now you have to be constantly vigilant that they aren't destroying your site by sneakily enabling Auto Ads or showing interstitials.
When I started this back in '08, there were many of those providers. We could rotate through them to get some variety and get good payouts. ALL of them are now out of business, except Google, who started to magically payout less after competition declined.
As someone who uses them a lot, appreciates their technical ecosystem, who has his bills paid in part by their ad ecosystem, who is generally pro-business and thinks it's fundamentally unfair to punish successful companies for their success, I'll say this: Fuck Google. Break 'm up.
Very true, few people know how to keep ads profitable when you have a high volume of traffic. The rotation scheme used to help. In a way publishers have to have their own private ad tech to integrate with commercial ad tech to game it in some way in order to not be completely milked in a never ended reduction of value of one’s traffic as a user base grows unresponsive.
Representing the broker, the publisher and the house is efficient and is how google can spend your ad budget and deliver absolutely nothing in return. It takes expertise (more money) and a long runway to even break even with todays google “ad tech”.
Hahaha. Maybe if you compare it to getting a master's in marketing...
I'm a user of parts of their ad tech, and I've tried to be a user of more of their ad tech.
It may be affordable. I don't know, because there's not much left to compare it with.
It's probably somewhat effective for loads of people, since it's everywhere.
But it's decidedly NOT "simple". It's a monstrosity. If you come from no ad skills you will have to spend days digging through overly verbose documentation just to figure out which boxes to check. And probably a few hundred to a few thousand to "experiment" and find what's working.
This is absolutely NOT a "spend hundred bucks, get a few interested visitors" solution.
Even at the other end it's getting more complicated. It used to be: here's some HTML, slap it where you want the ad. Now you have to be constantly vigilant that they aren't destroying your site by sneakily enabling Auto Ads or showing interstitials.
When I started this back in '08, there were many of those providers. We could rotate through them to get some variety and get good payouts. ALL of them are now out of business, except Google, who started to magically payout less after competition declined.
As someone who uses them a lot, appreciates their technical ecosystem, who has his bills paid in part by their ad ecosystem, who is generally pro-business and thinks it's fundamentally unfair to punish successful companies for their success, I'll say this: Fuck Google. Break 'm up.