A condescending reply showing you didn't read the whole comment isn't the best look. The point isn't that they're the bestest hearing aids ever, the point is that they are an option at all at a tiny fraction of the typical price which will force manufacturers to innovate.
"You can now buy hearing aids (as defined by the FDA) for $250" is an objectively true statement, so unless you think the FDA is filled with Apple fanboys I have no idea what "pass" you think Apple is getting.
To be fair, it is a little misleading. "You can buy hearing aids with considerably lower functionality for $250" is more accurate. But there's absolutely nothing wrong with that. There's a LOT of people who can't afford high quality hearing aids (and the doctor assisted tuning) costing thousands of dollars. And if this getting _something_ into their hands, it has the potential to be a very big win.
Also, since it is an alternative (even if lower functionality), it has the potential to bring down the cost of other options, because that's a common outcome from competition.