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As a former iPad (OS) designer, and former Facebook feed engineer, of course we're upset about what happened. Most of us fought valiantly, with awareness, against what became the dark forces and antisocial antipatterns. But the promo-culture performance incentive system instituted by HR being based on growth metrics at all costs made all of us powerless to stop it. Do something good for the world, miss your promo or get fired.

Circa 2020 a huge number of fed-up good-intentioned engineers and designers quit. It had no effect, at all.



I'm genuinely sorry that happened to you. That had to be an absolute nightmare of an experience.

To be clear: I am not saying that engineers need to be better at preventing this stuff. I am saying regulators need to demand that companies be careful, and study how this stuff is going to affect people, not just yeet it into the culture and see what happens.




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