To be perfectly honest, I'm not really sure the physics community being demoralized by this prize award is a really negative thing. I think many aspects of HEP and other areas have stagnated, requiring exponentially more money for marginal gains (I don't have a problem with LIGO or other large projects, but "we found another high energy particle consistent with the standard models" not so much). Perhaps this prize will give the community a shot in the arm to move away from "safe but boring".