I use uBlock on Firefox on the desktop and don't really use my phone for browsing. I specifically bought as dumb of a TV as I could find. I also pay for services to avoid ads where I feel okay doing so. I pay for Netflix, for example, but don't pay for YouTube Premium because I have less of a history of fighting ads on Netflix than YouTube. I also avoid mainstream cable (have for 20+ years).

I live alone, though, which changes the equation somewhat.