Maybe they just want to change, it's not that they don't care. Have you ever been through a change in your life? A divorce, a bargain, a loss, a sudden gain, an affair, a change of mind... These things don't make your past worthless. They just breathe new life into the present and the future.

You are right if you put it that way. But a sudden change like this destroys the new life before it comes to life.

It's like a complete haircut: at first, your mother won't recognize you.

So instead of fossil fuel power, an English powerhorse can become a colorful and maybe seemingly pointless luxury electrical vehicle that is ready for controversy, in plain British style. A new Queen.

I like to think it this way: does the world around you actually make any sense nowadays? Is what brought us here still valid? Or do we need some radical change?

Jaguar's given their answer.

All of your points are somewhat reasonable.

The world around me and you will begin to make sense if we try to understand how we arrived here, and it's a very long topic.

I personally like the instantaneous change from Jaguar, but do you actually think Jaguar did it for the world or to save JLR?

I think that when you are a company and sell luxury products in a capitalistic society, you try and do both at the same time, touching the irrational part of people, their values. They placed a bet on people who will like to think different in 10 years time - which is what new car model projects have to point at: "How do we shake the world of a rich person in 2034? Let's go in that direction.". This of course is my humble opinion, but I think it makes sense. They may as well just have failed to do that, I don't know.

I respect your opinion and it was nice communicating to you.

And yes, we both don't know if Jaguar will fail or not. One thing is certain if they fail, other automakers will know what not to do.

It’s an entirely different company overnight and that’s impressive to pull off

It's a bombshell