> That's assuming the contest is a mutually exclusive OSX vs iOS game and not OSX vs Windows. If you assume the latter, OSX is also a proven consumer OS for Apple along with iOS.
While that is imminently rational, the problem in many organizations is due to internal political struggles. Apple might be experiencing this, as iOS starts to vastly eclipse OSX in terms of installed base and profits.
Microsoft has definitely lived this for decades (and even explicitly enshrined it in their values by Gates, Ballmer, etc "don't threaten Windows") and IMHO, it has led to their stagnation.
Apple before has admitted to moving devs before between OS projects, as they share a LOT of common frameworks/codebase.
We will see. I hear what you are saying, but in practice what Apple seems to have done is used the massive groundswell of iOS adoption as a mechanism for converting these users to their other platform products. Rather than competing with iOS for organizational mindshare and other resources, OSX seems to be the biggest beneficiary of the larger iOS adoption. I think it is because of iOS that OSX is going gangbusters in the PC market. While the two may never merge, Apples platform is greater than the sum of its iOS and OSX parts, and Apple is developing increasing application, UI, and stylistic synergy between the two, with OSX bearing the brunt of the makeover.
While that is imminently rational, the problem in many organizations is due to internal political struggles. Apple might be experiencing this, as iOS starts to vastly eclipse OSX in terms of installed base and profits.
Microsoft has definitely lived this for decades (and even explicitly enshrined it in their values by Gates, Ballmer, etc "don't threaten Windows") and IMHO, it has led to their stagnation.
Apple before has admitted to moving devs before between OS projects, as they share a LOT of common frameworks/codebase.