This CEO could've decided to stop having his company frivolously deny claims at any point. Pretending this man is 0% complicit in the deaths of the people covered by the insurance provided by the company _he is chief executive officer of_ is absurd.

There is a lot of debate to be had on whether or not this shooting is a good thing or not but "The CEO is innocent actually" is not it. You cannot be at the steering wheel of a steam roller that is currently in the process of crushing orphans and has been for years and then disclaim yourself of any responsibility.