I have briefed Register journalists 100+ times and this is is absolutely their editorial style. If you go technical, they do their best to translate what you've said into analogies that mid-market IT managers will understand. It was embarassing because my fellow engineers would often read an article and be alarmed that I may not understand our technology because of this.
The issue is that you can't not brief The Register because they're insanely influential with customers in certain tech markets. All said, they're usually fun to meet with and many of their writers are real characters.
Wait, people actually read The Register, like, for real? I've been vaguely aware of it for .. 25+ years and in all that time assumed it was basically The Onion but for tech.
i mean the register is kinda more of a tabloid than anything, it's real-ish news but with a loose and snarky editorial style, so... it's pretty on-brand.
El Reg is basically The Onion but targeted at enterprise IT. That said, for things in that domain -- like SAP or Oracle, but especially SAP -- they really do know their stuff and offer frequently insightful content.
Just the style here throws me.