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There’s too much choice for the consumer to charge for it. If not Perplexity then I can just use Phind, ChatGPT, or Claude for free.

Google got off the ground because they had magic sauce that made their product noticeably better. LLM-based search engines don’t have that, especially when they’re using an LLM built elsewhere.



I remember at the beginning Google had the most user friendly ads back when agressive pop-up ads were everywhere. But once they grew they changed all that.




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