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Salespeople are typically compensated based on commissions. At least the well compensated ones are. Automation can make things easier and streamline the sales process, but because the sales rep is paid a percentage of the GP of a sale, automation doesn't really their take.


The company still pays that commission. If the company instead kept that money, it would be more profitable (or could lower the price of its product).

We can get into the nuances of advantageous tax treatment or not, but sales commissions come from somewhere and are essentially transaction costs.




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