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It depends. I write because I genuinely enjoy the process of sharing my thoughts and documenting what I’ve learned. Another reason I’ve kept my blog going for over the last half decade[1] is that I find myself constantly referring back to it. Sometimes, it’s just easier to pull up my own notes than wrestle with a feisty LLM.

Over the years, the blog has picked up a modest audience—around 20–25k page views a month—and it’s opened up some cool opportunities. I’ve had job offers, invitations to speak at conferences, and even chances to write and review books. Now, I feel a natural pull to research and write about something every week. In hindsight, that habit has been massively beneficial over time.

Plus, I love the fact that I own my content. I’m a big believer in the POSSE (Publish on Your Own Site, Syndicate Elsewhere) philosophy. There’s something deeply satisfying about having everything I’ve created over the years in one place. For me, that’s worth it—but YMMV.

[1]: https://rednafi.com



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