I want to piggyback to compare TikTok and YouTube. It is so much easier to post a quick fifteen second clip on TikTok on their mobile app. Compare to the same on YouTube, I feel a lot more friction. I don't know if it is justified but maybe I haven't used TikTok enough to be afraid there. For example, I learned early on that a video of a party with music playing in the background is a bad idea™ on YouTube.
1) the low friction leading to more mundane things being posted
2) the norm being text content not from people you necessarily follow / people who aren’t “celebrities” so mundane relatable things tend to bubble up.
I do wonder if one day video understanding LLMs will be able to understand what a photo/video is about and show you content that’s relevant to you
An Instagram post takes up my whole screen and a picture is expected. Each post is given so much real estate and it makes you want to dress it up.
In the end, those different amounts of “friction” lends to posting different kinds of content.
It’s a vibe of a high end dinner establishment vs. a quick pickup place. They have their own lanes.