I think an inescapable problem is that it's hard to get past the framing. A product might actually be a very good food that easily stands up on its own merits. But if it's being carefully processed in a way that attempts to mimic all the cosmetic characteristics of chicken, being labeled as "chikkin", and being served lightly breaded with honey mustard on the side, then it's perpetually doomed to just be an imperfect imitation of chicken.
I'm an omnivore, and if this stuff was equivalently expensive, and sufficiently chicken-like, I'd buy it instead. Real Chicken isn't exactly some holy grail of food, it just tastes good.
I believe that regulations exist to prevent the food industry from marketing non-genuine food items as the real thing. I have heard that chicken wing shaped chicken products cannot be sold as 'wings' but must rather be labeled 'wyngz'.
