It's not normal, Trump / MAGA is a paradigm shift driven by Steve Bannon, Roger Stone, and the Heritage Foundation. They are running the playbook that was prototyped in Hungary. This is going to take multiple generations to fix and I expect it to get worse before it gets better. I almost hope for a recession so that people who voted for tfg get a clue about how bad they have been lied to. If you want to know their justification, Fox News tows the line, not as bad as the new right media (which is really why they have been so successful)
When I grew in Europe America was just the best. America this, America that. American movies, American TV.
Today... I wouldnt even call it a boycot, when McDonalds is sitting there empty. Its more like a emperor without clothes situation. People are realizing is was all just bogus.
Social media, podcasts, "independent" journalism (randos cosplaying as experts)
It's really the "new media" which the right has leveraged for political aims far more effectively, the conspiracy theories and mis/disinformation flows up towards OAN, Fox News, and to the politicians