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I don’t think there is a need to limit this geographically. As a rule hardware companies are bad at software. It doesn’t really matter where they are from. If you’re including things like TVs that spy on you, don’t forget Visio. They are one of the poster children for making TVs with content tracking and/were they are based in California.

The exceptions I see include Apple and Raspberry Pi. And even then, there are missteps.

It’s not intentional… it’s just that companies rarely have integration as one of their core strengths. If you’re a hardware company, you are good at making hardware. The skills necessary for that are very different than the skills needed for software. To get both, you need management that values both and can build the separate teams. Especially true when you can argue that you’re working with the “community” to build out software and fix bugs. If you’re still selling enough hardware, how can you say these companies are wrong?

That’s honestly a hard thing to do unless that is your competitive advantage. And for Apple and Raspberry Pi, I’d argue that is their competitive advantage in their markets. For a long time they were the small fish in big ponds. So they needed to have some trait that allowed them to command higher margins. Integration of hardware and software was it.



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