I actually have kids, two of them in kindergarten. I can already see this problem affecting them, because beyond Frozen and Paw Patrol and a couple others, everyone also has their own favorite series on YouTube that few other kids heard of, and I can see kids trying and failing to bond over those.

I never thought I'd be thankful for global, toy-pushing franchises, but they at least serve as a social object for kids, when the current glut of kids videos on YouTube doesn't.