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That's because "UX" designers need to build according to actual usability engineering guidelines, not just built what "looks good". The 1995-2005 feels like it was the golden decade of this sort of thing.


The whole damn point of calling it "UX" instead of "UI" is to stress that "looks good" is not actually the important part.


I'd argue that this failed though because UX really just means "design for maximum engagement".

Which means "keep the time between them using the UX and opening their wallet to a minimum" because that's the only place businesses care.

No one is building a delightful UX for running IR spectrometers.


It is really SEX. Shareholder's Equity Experience.


And yet, at least in my personal experience, it is only since i started hearing the term UX that i felt UIs started going downhill :-P




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