The fact that the crafting of the message and its match with the audience is poor, doesn’t mean that “Ends justify the means approaches always backfire”.

You can make a whole media empire that just spends its time saying that “The other sides is lying” and taking on the role of pointing out every crack and flaw in a wall, lavishing hours upon hours of coverage.

You can find just the right audience to support you, who themselves believe that the ends justify the means. Willing to rethink their lines in the sand for their team.