They don't want to boil the frog too quickly. Eventually, Youtube will embed ads directly into the stream. As the post mentions:
To be clear this isn’t server-side ad insertion; the ad and content streams are still separate (YouTube is doing a server-side ad insertion experiment, but that’s separate from fake buffering)
Yep. It's been pretty funny actually both here but especially on r/youtube.
Pretty much since YouTube started cracking down on adblockers, r/youtube top post Every. Single. Day. is usually someone complaining that they just got hit with "adblock detected" and comments split between "Yeah it sucks, hit me last month" and "Huh, uBlock Origin works fine for me. I must be super smart. YouTube can't defeat me"
> Eventually, Youtube will embed ads directly into the stream
We've all seen what they're doing with AI-generated video, and we know their market and political power. Eventually they'll be remaking the video so the person or animal or rock or tree on the screen is giving AI-generated product testimonials.