Great advice - to anyone who feels that audiophiles tend to be unwelcoming, /r/audiophile is a great great place, with lots of knowledgeable people eager to share (although there are also plenty of people who don't really know what they're talking about so it might take a little while to separate the signal from the noise). There is almost never a point at which you need to pay more than $100 for audio interconnects of almost any kind - for headphone cables, even that would be a pretty big stretch. I'm also wary of any company that even offers to sell 6 foot copper cables for more than $100 (such as the ALO ones mentioned in the article).
Best advice in the article is avoid Beats audio and SkullCandy, and get an external DAC.