> The status quo system you describe isn't objectively optimal.
On the basis that I would challenge you or anyone to judge what is objectively optimal. Google Search is a wildly complex system, an iceberg or rules on top of rules specifically because it is a digital infrastructure surrounding an organic system filled with a diverse group of people with ever-changing preferences and behaviors. What, exactly, would be optimal here?
Additionally, I disagree with your point:
> The status quo system you describe isn't objectively optimal.
On the basis that I would challenge you or anyone to judge what is objectively optimal. Google Search is a wildly complex system, an iceberg or rules on top of rules specifically because it is a digital infrastructure surrounding an organic system filled with a diverse group of people with ever-changing preferences and behaviors. What, exactly, would be optimal here?