I realized the other day during a conversation that this hype cycle is built on top a product that hypes itself.

In any scifi story this would be considered bad writing, yet here we are. Late stage capitalism has created a product that actively nurtures emotional dependence and hypes itself.

> Late stage capitalism has created a product that actively nurtures emotional dependence and hypes itself.

Services which do that are older than capitalism, not a novel feature of capitalism, late stage or otherwise. (Automating the service is a novel capability enabled by modern technology.)