I like Zig, but if we look at the numbers, the difference is probably more to do with funding that anything:
Zig (programming language) - First appeared 8 February 2016; 9 years ago
Rust (programming language) - First appeared January 19, 2012; 13 years ago
Also, Zig at this point isn't really a brand new language anymore. I have comments on their issues dating back to 2018, so it's been a very active language since at least then.
Those are not comparable dates. The Zig "first appeared" date is a few months into development by Andrew in his spare time. The Rust "first appeared" date is after 3 years of development by Graydon in his spare time, followed by 3 years of development by a Mozilla-sponsored team of engineers.
Zig (programming language) - First appeared 8 February 2016; 9 years ago
Rust (programming language) - First appeared January 19, 2012; 13 years ago
Also, Zig at this point isn't really a brand new language anymore. I have comments on their issues dating back to 2018, so it's been a very active language since at least then.