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Sorry but is this the real reason why somebody buys a diamond? The number one reason why anybody buys anything expensive is because they wish to make a statement for that moment. Now if you go by what this article is trying to convey is the value of diamonds in the investment per se. No body I know buys diamonds as an investment.

My father once gave me a gift which his father gave it to him. Which is basically a wrist watch that automatically winds a spring inside while a person is walking. That watch is practically useless by today's standards. But that is totally besides the point. He gave it to me because that has some 'emotional value' and the fact that it was expensive at that time, and his father went through a lot of work to buy him that has some sentimental value attached to it. That is the whole reason behind its existence, He gave it to me because it means something to him. Many of my friends have asked me if I want to sell it, but I've turned them down. It looks awesome and is a jewel.

My mom also wears a diamond, and she has told me once she passes away that is supposed to given to me and never to be sold to anybody else. No, De Beers didn't whisper in her ears not to sell it. Its just my dad gave it to her and that diamond reminds her of her days when she was young, and the moment when it was given. That thing reminds her of those days. She just doesn't want some other women to wear it.

You can argue these things in the investment per se. But you don't give the diamond to your girl and that moment is gone forever. You can earn that money back again, but you can't earn that moment back. She won't have that diamond with her which she can remember you gave it to her.

As nerds we can argue about rationality, but what is that worth to human sentiments?

Besides you can expand this argument to everything around. And the only way to live will be to live frugal.



That my all be true, but at the root of it, I find the concept revolting. I mean demonstrating your economic viability as a spouse. It is actually the most unromantic thing ever, because it means at the end of the day you marry for economic reasons, not for love. Which is OK, but then don't pretend for it to be romantic.

As for remembering a moment, I don't see why something expensive is required. You could as well collect a special looking pebble from the beach and have it remind you of the romantic sunset you watched together.


Isn't it possible to love someone because they are the kind of person who is considered economically valuable by society? Such a person is romantically desirable because they offer more resources and their offspring are more likely to survive to adulthood.

(sort of an evolutionary biology / Ayn Rand-ian concept, of course, but I see this kind of reverence for 'the best' coming from some people)


That's what usually happens, I guess. I remember from an old Steven Pinker book that there is a theory that love is a necessary craziness, because without it we would constantly be looking for better mates (the rational thing to do). That would explain why falling in love makes people do silly things, because they demonstrate "I am crazy, therefore you can trust that I will stay with you".


Yes, a person who approaches matters of the heart with the brain of an economist is generally considered pretty cold-blooded.

Not to say that 'normal' people don't ever do such things, but they are often confined to desperate situations (war zones, disaster zones, economic depression, etc).


So why do I have to buy my future fiance a diamond to experience that moment? Why not give her a piece of coal? It's the same element/material, just in a different, albeit less attractive, form.

No one's arguing about the idea of giving a gift or a token or your love. The issue is about why this token needs to be a diamond.

I know that in our family, and my girlfriend's, there is a lot of jewellery that is passed down between generations. This is usually gold though, which at least has some value associated with it. It's not like we consider melting any of it down or selling it. But it's nice to have real value associated with generational possessions on top of their sentimental value.


>>So why do I have to buy my future fiance a diamond to experience that moment? Why not give her a piece of coal? It's the same element/material, just in a different, albeit less attractive, form.

Try gifting her a piece of coal and watch.

Really why should you wear a suit? Or why should you wear a watch? Or why should you dine a good restaurant?

There are a few emotions attached to a few things. Like for example Roses.


> Really why should you wear a suit? Or why should you wear a watch? Or why should you dine a good restaurant?

Many people are questioning the first two. :)

"good restaurant" is not quite precise: if you meant "popular", "chic", people are questioning that too. If you meant "has tasty food", then the analogy doesn't hold.

Your roses example is a good one though.


> Try gifting her a piece of coal and watch.

That's the whole point. Coal is a hyperbole here, but her special attitude towards diamonds is something manufactured artificially around 50-60 years ago.


The point is that the vehicle for conveying status doesn't matter. All that matters is that it conveys status. Everything else about it is veneer.




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