A few years ago I gave a keynote speech at Amazon’s annual design conference called Post Truth Design. This was a year before ChatGPT launched and generative AI blew up. And I was talking about exactly this kind of situation where hyperrealistic, but fake, media and content will supersede and conflict with reality. Most importantly, loads of research tells us that when presented with objective truth versus comfortable or even more entertaining fictions, lies will always win. Because of this, there is a deep humanistic responsibility on us to both find ways to deal with this new future, and actively work against these psychological tendencies to believe comfortable or entertaining lies. Unsurprisingly, things didn’t get simpler in the intervening years since then, but I feel very strongly believe we can and will find a balance. Even if it takes a lot of bodies to pay for it.