Mozilla has invested heavily in this technology, and whatever project manager is running it needs more checkboxes in the results column of their next request for a raise. In other words, "business alignment."
Less competent PMs are shoving capital A and capital I everywhere in panic mode, getting even more anxious as every failure exposes and deplatforms them even more.
They couldve spent time to understand the problem domain and think more, if theyre not already busy fabricating a resume to sneak into The Actual Big Tech.
In particular, "the content is useful" is not a checkbox. "The content is produced by this technology" is, and overwriting hand-curated content is an obvious action.