Ironically, Gabe is more famous than the rest of whoever you're talking about, not because he seeks fame but just because he generally does right by his customers and makes himself accessible. Telling gamers to email him with questions, concerns, comments, anything, and then actually responding. Even though he's apparently spending most of his time hanging out on yachts, people love him because he makes an effort to be tuned in to what his customers want. If you do that, you'll be famous in a better way than what you can get from reality TV.

Steam is the most dominant game tool on the planet and landed when there was not yet a market for it. Very few other projects will get to the level of success it has in any sector, anywhere.

GabeN was also a MS developer back in the day and likely would have been well off regardless, but he didn't need to play the YC A-B-let's-shoehorn-AI bullshit games that are 100% de rigeour for all startups in 2025.

From what I understand, Gabe/Valve almost went bust during Half Life's development. His gamble paid off when that turned into a runaway success, but he still could have lost it when he bet again on HL2 and Steam; at the time it was extremely controversial to make those a package deal. If Half Life 2 had been not quite as good as it turned out to be, it could have turned out to be a studio with a one hit wonder that burned their goodwill with some sketchy DRM sort of scheme on their second game.

> How else can you get 20+ years to slowly build a software business?

It used to be normal to build a business slowly over 20 years. Now everyone grabs for the venture capital, grows so fast they almost burst, and the venture capital inevitably ends in enshittification as companies are forced by shareholders to go against their business model and shit over their customers in order to generate exponential profit margins.