Oh you are absolutely doing the thing in this situation, as in you're in the process of doing it, somewhere between 1% and 99% of the way there depending on the context. You haven't done the thing until you actually fully do the thing, it is true. But most of the work could be in this preparatory meta work, and of course it means nothing without the final all important step of doing the thing, but there you have it, doing the thing before having fully done the thing.
Redefining doing the thing into a complex process, where actually doing the thing is only one step of the process, and then other steps, is not doing the thing.
