W̶e̶ ̶s̶e̶e̶ ̶p̶o̶t̶e̶n̶t̶i̶a̶l̶ ̶u̶s̶e̶s̶ ̶i̶n̶ ̶c̶o̶m̶p̶a̶n̶i̶o̶n̶s̶h̶i̶p̶ ̶a̶n̶d̶ ̶a̶f̶f̶e̶c̶t̶i̶v̶e̶ ̶i̶n̶t̶e̶r̶a̶c̶t̶i̶o̶n̶ We see potential uses in ads is where this is probably going...