Yeah the F150 is a strange vehicle. It has a proven reputation as a blue collar workhorse. However, a fully loaded Raptor trim is a 6 figure price tag easy.
And somewhat more relevant, the Transit product line is doing a brisk business in the fleet market. Unless you specifically need to tow, a lot of trades are better served with a van these days.
The price of a Raptor is hardly relevant to anyone looking for a work truck - do you think the Civic Type R price is relevant to most buyers of Civics? Or the Corvette ZR1X relevant to most Corvette buyers?