The Lightning is the 10th-best-selling EV in California and the Rivian R1T is not even in the top 25. Rivian is also one of the handful of brands selling fewer vehicles so far in 2025 compared to 2024.
I don't think the R1S and the F-150 should be compared because, on account of being registered as a commercial vehicle, the F-150 has noticeably higher operating costs.
my buddy sent me a video of him crawling some seriously sketchy trails in an R1T, I wouldn't describe those trucks as being "pavement princesses" or whatever
That's the point of the term pavement princess. They can be used in the way you describe. What makes them pavement princesses is that they aren't used in that way.