Google ads are very time & location dependent, the fact that it's showing to you might be a bad sign since you are most likely not close to Durban and this seems like an ad you only want to run locally.
Yes our ads were geo-fenced when I had them on. We have always had a good web presence, I think the conclusion is that nobody looks for services on Google, and our reliance on it above other channels is now no longer viable
Everybody looks on Google for services; or ChatGPT googles/bings it for them. Still the same.
We had a 10x jump just last month for my own company.
For bigger company I consult with we had stable revenue last 2 years even though search traffic declined by 50%, our Google ads still perform the same. In general buying intent still seem to come through Google, only 10% via GPT.
It will become more and more, but a full drop in 3 months means something else is wrong.
