It differs according to product. SecurityBot.dev has solid SEO because I put a lot of focused work into the landing pages. Interest in DependencyDesk has come exclusively through showing it directly to industry contacts.

The latter is partly what I was getting at regarding domain expertise because with that expertise comes an industry network. AI is great but if you’re creating solutions in search of a problem then the code doesn’t matter because nobody will need/want your product. I feel like your chances of success are much higher if you’ve personally felt the pain your product intends to solve, and that pain is built into the domain expertise people accrue over a long period of time.