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Steak is the meat that people pay the most attention to in this regard! People will pay hundreds of dollars for a few ounces of steak solely based on how the cow was raised and fed.

For steak, I disagree with the article about stigma of eating bugs. Feeding cows bugs will save money, no doubt, and that might help cost on the low end of the beef market. Steak is a different thing though. A "bug-raised, bug-finished" steak would have to be incredible to overcome the stigma.



Comparing high end, connoisseur based food like wagyu to the plastic wrapped supermarket meat most folks buy day to day isn't a good comparison. Both things exist; there isn't only one way people think (or don't think) about their food in this way.

Similarly with whisky - some folks care deeply some of the time about a particular whisky made by a particular distillery in a particular way in a particular place. This is fun and interesting and there is a lot to appreciate there. That doesn't mean there isnt a massive market for "well" whisky or the flavored ones where they mix up all the lower quality whisky they can get their hands on in bulk then add cinnamon or peanut butter syrup to it until people drink it again.

In the same way people generally don't LIKE the conditions of food animals it doesn't prevent their purchase, especially if it reduces cost or increases availability.


There are probably a fair share of people that care. But I said "most" and stand by it. Maybe you are american? Around here we don't ask how the cattle was fed, maybe in high end restaurants and markets, but that is obviously a minority.




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