I'm inclined to believe the poster also, I see no real benefit otherwise. I will say it's not a surprise at the very least, their business model was market 'disruption' to the point there are no alternatives as the customers will all be on the app. It reminds me of a related video of the Last Week Tonight about the food apps.

Well worth a 20 min watch : https://www.youtube.com/watch?v=aFsfJYWpqII