And the metric in global is not that relevant also. It should differentiate between usages.
I guess that media website could represent a big part of the load where you go for a single view of an article but they would have like you to use them as an app. Opposite to multipage web apps.
I mean, soft-navigations need to be enabled and are experimental: https://developer.chrome.com/docs/web-platform/soft-navigati...