You are valuing different things than someone else. Neither way is more or less marketed to, just different segments of the same market (people who wear shoes).
True, but I was replying to the linked article that implied that NB recent resurgence in popularity was due to their new marketing strategy. A fun thought exercise: Which comes first, social trends that generate market demand, followed by marketing tactics catered to those trends. Or marketing projects that that influence social trends, creating market demand? At the root of consumer demand is generally a unique mix of status, social signals, and aesthetics, but also base utility and functionality.