I don't think AI reduces cost of marketing in any significant way. Everybody has access to these tools so at best it just allows marketing companies to employ fewer ad-creation teams to pump out the same amount of advertisements.
Pushed to the extreme, where a single person could create an oscar-worthy advertisement in seconds, it doesn't suddenly mean that the superbowl will charge pennies for an ad slot.
I suspect the end state will be just-in-time rich ad creation (not bidding) tailored specifically to you.
> Pushed to the extreme, where a single person could create an oscar-worthy advertisement in seconds, it doesn't suddenly mean that the superbowl will charge pennies for an ad slot.
For a superbowl ad, there's the high cost to air the spot, but most of them also have a high cost to produce the spot (maybe not for the the one from last year that was just a dvd logo esque bouncing qr code for a crypto scam); if your marketing budget was ~ $5M, maybe you spent $1M on production and $4M on airtime. If AI gives you a good enough result for approximately no money, maybe you spend all that budget on airtime, maybe you cut the budget and still spend $4.5M on airtime. Of course, if everybody is spending more on airtime, you might not get more airtime, but you could still reduce/eliminate the production part of the budget.
Pushed to the extreme, where a single person could create an oscar-worthy advertisement in seconds, it doesn't suddenly mean that the superbowl will charge pennies for an ad slot.
I suspect the end state will be just-in-time rich ad creation (not bidding) tailored specifically to you.