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When you have a "loss leader" whose sole purpose is to build up market share (e.g. put competitors out of business) that's called predatory pricing.


Every loss leader's purpose is to build up market share.


Perhaps in the generic sense that most things a business does are to build up market share that's true. But Costco isn't selling hot dogs for $1.50 in an effort to capture a large share of the hot dog market.




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