Also bought a Lightning. I use it for plenty of truck related things that don't involve towing and it's great. I like to target shoot on family farm land, and it's awesome to toss my steel targets and equipment in the bed and offroad to the area I shoot on (there's an area pretty far in with a sharp elevation change that's created a large berm). Or going to lowes to get a ton of fertilizer/plants/gardening equipment for my spouse.
I also use it to commute, and it's even better at that (part of that is mine being the Platinum trim). Quiet, smooth, powerful, has Android Auto/CarPlay (unlike GM's products), etc.
They really are a fantastic vehicle for those who don't need to quickly tow heavy trailers 400 miles. Especially on the used market.
I think the issue was that Ford wasn't making much margin on them and they weren't moving sufficient volume to make up for that. (around 20K/yr avg)
I also use it to commute, and it's even better at that (part of that is mine being the Platinum trim). Quiet, smooth, powerful, has Android Auto/CarPlay (unlike GM's products), etc.
They really are a fantastic vehicle for those who don't need to quickly tow heavy trailers 400 miles. Especially on the used market.
I think the issue was that Ford wasn't making much margin on them and they weren't moving sufficient volume to make up for that. (around 20K/yr avg)