how do you identify their niche? Miniature wargaming has a bunch of competitors[0], and so does genre publishing.
I suppose they have more physical shops and places to play[1], and it's easier to find people to play with, so that may be what you're think of.
I myself never played the TT game, but I love the world of 40k, and have spent a lot of time consuming related content. I'd pay for WarhammerTV, if they just let me!
[1] I recall looking slack jawed at the awesome miniatures in a GW shop in.. Maidenhead, I think? 60k people. Around ~1993, I was a kid in a "english studying" holiday.
The near-monopoly comes from network effect. There are plenty of other games, I'm more of a painter and have models from a load of them, but I've only ever played GW games as that's what my friends play.
I can't think of anything that comes close on tabletop in terms of number of active players. I've just moved to a new town (pop ~5K), there's a club and that wasn't surprising. I wouldn't expect that with any other wargame.
Yeah, it's much like D&D in TTRPGs and MtG in CCGs. Anyone you meet who is into those kinds of games will almost certainly play those specific games, and potentially exclusively them, and finding players for any of the many other games in the genre is much more difficult.
how do you identify their niche? Miniature wargaming has a bunch of competitors[0], and so does genre publishing.
I suppose they have more physical shops and places to play[1], and it's easier to find people to play with, so that may be what you're think of.
I myself never played the TT game, but I love the world of 40k, and have spent a lot of time consuming related content. I'd pay for WarhammerTV, if they just let me!
[0] https://en.wikipedia.org/wiki/List_of_miniature_wargames
[1] I recall looking slack jawed at the awesome miniatures in a GW shop in.. Maidenhead, I think? 60k people. Around ~1993, I was a kid in a "english studying" holiday.