What prevents it is that the web in 2026 is very different than it was when OG pagerank became popular (because it was good). Back then, many pages linked to many other pages. Now a significant amount of content (newer content, which is often what people want) is either only in video form, or in a walled garden with no links, neither in or out of the walls. Or locked up in an app, not out on the general/indexable/linkable web. (Yes, of course, a lot of the original web is still there. But it's now a minority at best.)
Also, of course, the amount of spam-for-SEO (pre-slop slop?) as a proportion of what's out there has also grown over time.
IOW: Google has "gotten worse" because the web has gotten worse. Garbage in, garbage out.
Thanks for the reply. I mentioned tech, but forgot about time. Yeah, that makes solid sense.
> Or locked up in an app...
I believe you may have at least partially meant Discord, for which I personally have significant hate. Not really for the owners/devs, but why in the heck would any product owner want to hide the knowledge of how to user their app on a closed platform? No search engine can find it, no LLM can learn from it(?). Lost knowledge. I hate it so much. Yes, user engagement, but knowledge vs. engagement is the battle of our era, and knowledge keeps losing.
r/anything is so much better than a Discord server, especially in the age of "Software 3.0"
Also, of course, the amount of spam-for-SEO (pre-slop slop?) as a proportion of what's out there has also grown over time.
IOW: Google has "gotten worse" because the web has gotten worse. Garbage in, garbage out.