Well, not only this, the private movement of avoiding American stuff is also getting stronger in the EU. Somehow it's like game in the store, YESSsss, +1:EU -1:US. It's feels so satisfying to find and buy alternatives to US products where it's possible, from tech over clothes to food. Somehow Trump is doing the EU a favor by pushing us to become independent again. It will take time, but we'll get there.