Facebook has become a community hub for me more than anything. Mountain biking, snowmobiling, contracting, VJing - there are lots of groups out there with very real and human discussion. You couldn't pay me to go back to reddit for that stuff.

You're right though, rarely do people post to their own timeline these days. I think it's the 90:9:1 social media stasis playing out.

So the real question is what motivates Facebook decision makers to put their credible stuff behind such a low quality front page, that is seen as a joke by nearly everyone?

It would be like a reputable industry conference putting a troupe of low budget clowns doing carnival tricks in front of their entrances.

The question might be that a huge percentage of people still watch those videos and click on ads.

My mom, for instance, she might just scroll through all the slop and even believe it's all true, and click on an ad every once in a while—perhaps by mistake.

Ah, yes--that makes sense.

And it's better than Reddit because it's more personal and you get to meet people or even make friends..?

Doom scrolling. For people who get hooked it can be very very addictive.