There is also another aspect of title that needs to be considered. A part of a company I used to work for did work with the banking industry. There is the meme of everyone is a VP at a bank, but for those of us who interacted with customers, we did have VP in our title, which caused internal angst, otherwise at some institutions it was seen as a snub to be dealing with anyone below a VP in title and did actually cause customer relationship problems. So sometimes there are business justification for titles outside of employee relations.