No, you're paying $3 CPM to reach Facebook's audience. They own the platform. You're just visiting. And nobody rides free. The price for the users is to be spammed and data mined. The price for advertisers is to pay cash.
So what? Those other marketing channels, like TV, newspaper advertisements, and so on, aren't free. And neither is Facebook.
I'm sure that Mark Cuban's hockey team drives a lot of viewers to watch TV. Does that mean Mark should get to advertise for free on television? That's not how the networks see it. [edit: this is a really bad example]
It's funny that we've gone from being outraged about spam and all-pervasive advertising, to being outraged that spammers have to actually pay to send the stuff.
That's a pretty insightful comment. I think it really gets to the heart of the issue-- Mark brings a lot of value to the TV networks, but not that much to Facebook. And Facebook knows it.
Brands need a Facebook presence more than Facebook needs a brand to drive and keep a user on Facebook is why brands will never get kickbacks for maintaining their Facebook page.
