Begun, the AI SEO wars have.

marginalia_nu · 2026-09-02T14:42:37.000000Z

It does seem rather impactful.

I've seen an extremely aggressive uptick in API key requests and sales that I'm not sure where it's coming from. Like it's up 5x over the summer. Been a bit confused about this since I do basically zero traditional marketing or SEO, but I think it's AI search tools that's suggesting my services.

aussieguy1234 · 2026-09-03T02:16:26.000000Z

Chatgpt tends to add ref=chatgpt to links in its chat output, so you could look for that.

pietroppeter · 2026-09-02T14:27:55.000000Z

Has the industry already started to search for a better name than AI SEO for this?

properbrew · 2026-09-02T14:35:53.000000Z

Yes GEO (Generative Engine Optimisation) is one I've seen around.

skittlebrau · 2026-09-02T16:24:04.000000Z

I propose “sloptimizing”

spiderfarmer · 2026-09-02T15:33:00.000000Z

GEO seems to be winning, Generative Engine Optimization.

sparkling · 2026-09-03T07:53:59.000000Z

It seems "AEO" is the preferred term in the US, while Europe loves "GEO".

pupppet · 2026-09-02T14:41:38.000000Z

Answer engine optimization (AEO)